Introduce a new product (you pick product) Research Proposal

Introduce a new product (you pick product) - Research Proposal Example It has fully utilized primary sources like the questioners and personal interviews together with a variety of secondary sources in gauging the demand for the named product in the beverage industry. The analysis obtained positive results whereby most people who like soft drinks more often than not buy cakes or biscuits as they claimed that the combination of the two delivered much fulfilling refreshment. However, others were quite skeptical of the product and therefore much advertisement and sensitization is necessary in order to convince more people to like the product. The proposal also recommends that one method of popularizing the product, by distributing the Cola Biscuits together with other Coca-Cola products like Fanta, Coke, and Sprite. This way they will attract more attention and consequently generate more revenue through increased sales. Case studies have also shown that most Coca-Cola customers usually take the beverages with other snacks like cakes and biscuits. This pres ents a great opportunity for the Coca-Cola Company to expand more by diversifying its products to suit the customers’ needs. Finally, this proposal recognizes the heightened competition that the brand new product will face and recommends for an aggressive marketing strategy to counter similar products from other companies. Since its inception, the Coca-Cola Company has been operating in the beverage industry with its main products being the soft drinks and mineral water. However, there are many supplementary products sold together with Fanta, Daso, Coke, and Sprite. Most people like taking Sodas with biscuits, cakes, or doughnuts but their main allure is the biscuits. In every Coca-Cola retail store, there are these products from other companies meaning that these go hand in hand with the products of the Coca-Cola Company. Therefore, there is need by the Coca-Cola Company to tap into these prospective customers to be able to sell only its products in the retail stores spread

Rhetorical Analysis Essay Example | Topics and Well Written Essays - 1000 words - 1

Rhetorical Analysis - Essay Example The appeal made by Jim Hightower in this article is replete with ample logical insights and arguments that cater to the logical faculties of the target audience and is rich in verifiable ethical claims that are aimed at arousing the ethical concerns and interests of the American consumers. The ethical credibility of the claims made by Jim Hightower is to a great extent established and reinforced by the character and professional credentials of the author. The target audience in particular and the readers in general can readily believe the claims being made by the writer as the character and qualifications of the writer evince much respect and credibility. Jim Hightower is indeed a very versatile American personality, who happens to be a radio commentator, public speaker, author and writer (Jim Hightower 1). Jim Hightower has spent much time and resources, protecting and safeguarding the rights of the American consumers, common folks, small businesses, working families and environment alists (Jim Hightower 1). Jim Hightower enjoys the honor of being twice elected Texas Agriculture Commissioner (Jim Hightower 1). Jim has written many books to further his cause and his works include Thieves in High Places: They’ve Stolen our Country and its Time to take it back, There’s nothing in the Middle of the Road but Yellow Stripes and Dead Armadillos, If the Gods has Meant us to Vote they would have Given us Candidates and Swim Against the Current: Even a Dead Fish can go with the Flow (Jim Hightower 1). Jim Hightower has been known for vociferously voicing the concern of the common American masses and consumers and his articles enjoy much public interest and following. So, even a cursory perusal of the article The Price of Cheap Goods does convince the readers that the writer that is Jim Hightower is somebody that deserves serious attention and interest. In the article, Jim Hightower successfully manages to come out as somebody who happens to be an authority on the subject being discussed and dealt with (Swearingen 122). The tone, matter and the research behind the details unraveled in the article are sufficient to convince the readers that the writer that is Jim Hightower is somebody who is worthy of interest and is likable (Swearingen 122). The professional background and credentials of Jim Hightower are sufficient to imbue the article with an aura of character and credibility. The tone and style adopted by Jim Hightower in the given article as conveyed by â€Å"It’s common to find child labor, sixteen hour days, constant exposure to lead and other poisons, wage rip-offs and other abuses in factories that stock the shelves of our stores and line the pockets of our corporate CEOs (Hightower 46),† does attract much credibility and trustworthiness on the part of the American consumers. In the given article, Jim Hightower inclusively resorts to verifiable logical means backed by