Ottawa Charter0National Tabacco Campaign Essay Example for Free

Ottawa Charter0National Tabacco Campaign Essay The Ottawa Charter is a global health promotion run by the world Health Organisation. It involves five action areas called developing personal skills, creating supportive environments, strengthening community action, reorienting health services and building healthy public policies. To combat lung cancer and other health risks the Australian government launched The National Tobacco 2011 Campaign to raise awareness of smoking through the five action areas to reduce the number of daily smokers by 2018. Developing personal skills supports personal and social development through the use of information and resources, which educate health benefits to enhance life skills. In gaining theses skills individuals can make informed decisions to take control of their lives. In relation to the National tobacco Campaign 2011, this will involve raising awareness on the effects of smoking, encouraging individuals to quit therefore reducing their chances of developing ling cancer. Strategies employed by the campaign to address developing personal skills include media campaigns and quit tips. The current media campaign features television, radio, prints and online advertisements to address the issue of smoking and its relation to lung cancer and other health risks. The recent ‘cough’ TV advertisement shows an average Australian male. He is enjoying time with his mates, at work, spending time with the family however he is constantly coughing. Then the voice over states ‘every cigarette brings cancer closer. ’ This short but powerful statement informs individuals that every cigarette they take is putting them at the risk of developing cancer. Thorough the tactic of showing an average Australian male it allows the public to relate to the situation, empowering them to change their habits or else you could end up leaving your loved ones behind. Another strategy is the use of quit tips. This website fact page illustrates new ways that individual can relax as many people smoke while bored or stressed. Some of these relaxation methods include breathing techniques, exercise or a change of routine such as chewing gum or having a stress ball in the car to utilize while stuck in traffic. These strategies are informative yet realistic ways in which individual can swap a smoking habit for a positive health choice instead. This physically helps individuals to make an informed choice to develop their individual skills. By adapting these new life skills through the promotion of stress relief methods individuals are encouraged to take control and empower their own lives. It educates that smoking doesn’t relieve stress yet it only causes stress with its relation to many health risks. Developing personal skills is an important sector of the Ottawa Charter as without it individuals wouldn’t be educated to see the underlying effects of smoking and its strong link to lung cancer. Creating supportive environments focus’s on the environments in which people work, live and play. The aim is to ensure these environments reflect healthy living through the promotion of positive health choices. In relation to the National Tobacco Campaign 2011, this principle involves encouraging one another to quit smoking. This personal and community support takes into consideration the diverse needs of society in the need to fight against smoking. Strategies include providing fact sheets in a variety of languages and providing an online quit service. Australia is a very multicultural society and the campaign has taken this into consideration by creating print and radio advertisements in over 20 languages. This campaign has a goal to reduce the percentage of daily adult smokers by 2018. By providing health promotions in diverse languages, it opens this goal up to the wider Australian population encouraging equity and support. By breaking the language barrier the non-English speakers/readers will feel more supported and encouraged to quit smoking, therefore reducing their chances of developing lung cancer. This advertisement highlights they ways in which the human body will repair itself once smoking has stopped and its motto is ‘Every cigarette you don’t smoke is doing you good. ’ The statement is encouraging and supports the fact that every cigarette has an impact. Another way the tobacco campaign offers a supportive environment is through the telephone quitline. By phoning 131 848 an individual can confidentially speak to a counselor gain information but importantly advice and acknowledgement of their efforts so far. This local cost call can be made from anywhere around Australia, supporting those living in rural areas. Furthermore this quitline can go on to mail individual a quit coach book. This provides the best ways to quit, ways to cope with withdrawal symptoms and details on courses run by local organizations that offer extra help and counseling. This strategy is effective as it helps individuals realize that hey are not alone and their struggle to quit will offer so many advantages. Through first hand advice and the help of professional encouragement individual’s receive the confidence to keep going. Through this support within the environment individuals are more likely to access/continue to use support services to adapt positive behaviors in their lives. These changing life patterns will stop the smoking habits, reduce the ri sk of lung cancer and enhance overall wellbeing. http://www. boredofstudies. org/wiki/Ottawa_Charter_for_Health_Promotion_(1986) Strengthening community action involves public participation to achieve better health. Through initiatives inspired by the community, healthy living patterns can be established to raise awareness and empower action. In relation to the National Tobacco Campaign this involves the help of professional within the community as well as local governments and the public to make and implement action on smoking. Some strategies to strengthening community action include the help someone quit page, and individual community projects. The ‘help someone quit’ initiative provides information on ways to aid a friend by encouraging them and following through with their progress, even if you’ve never smoked before. It states the importance of not nagging a smoker to quit, as that just makes them want to retaliate. Yet the best approach is to clearly explain the motives to stop smoking and offer support. If non smokers and in particular past smokers where to help individuals within the community to quit smoking the whole populations health and attitude would be strengthened, encouraging positive health behaviors. The Bankstown community has specifically strengthened their action by installing ‘No smoking’ signs and restricting smoking 10m within children’s playgrounds. This strategy requires an extra step as it requires the help of the general public to enforce the rule, saving children from passive smoking. The signs educate the public on the hazard of smoking but the enforcement from the public is what will strengthen its success. Through establishing support groups and encouraging social support, the community is brought together to solve smoking through empowerment. (http://www. bankstown. sw. gov. au/Installation-of-New-No-Smoking-Signs/default. aspx) Reorienting heath services refers to utilizing services aimed at prevention, promotion and finding a cure. It is the responsibility of individuals, community groups, health professionals, institutions and governments to work together to achieve good health. In relation to the National Tobacco campaign it involves the sha red role of all health services to lead a change to prevent smoking and support wellbeing. Strategies include working with various campaign partners and a letter to GPs written by the chief medical officer. The campaigns website offers links to both Australian and International organizations who care for health with a goal of tackling smoking. Examples include the National Asthma council, World Health Organization and the Australian Cancer Society. Some of these health services have drop-in-centers or stores/clinics but they all offer information and resources on smoking or lung cancer. Some organizations are preventative while others are curative services. This is effective as through this extra support individuals can expand their knowledge and find a network that works best with their needs. The Australian government’s chief medical officer, Jim Bishop wrote a letter directed at GPs asking for their support on the National Tobacco Campaign. It mentions that smoking is the largest preventable causing disease. He later went on to ask local doctors to conduct brief interventions with their smoking patients, encouraging them to quit. Through this incentive the action of the local GP will maximize society’s members to quit. The smokers will receive professional help from their trusted GP to aid their own individual responsibility. Once both teams work together, this is when good health can be achieved. Through the help of extra health professionals individual can see the overall effects of smoking and with this extra support confidence will be achieved to fight the risk of developing lung cancer by stopping smoking habits Building Healthy Public Policy relates to policies and legislations made by the government to create health improvements. It goes beyond health care as it designs rules also generating consequences for those who disobey. In relation to the National Tobacco campaign it involves rules on where smoking is prohibited and where cigarettes can be sold as well as punishments for those who neglect these rules. The following law states that from March 2006, all cigarette packets require pictorial health warnings and the quitline number. These images are a form of scare tactics that shoot out health warnings in the bid that smokers will become turned off by imagers of cancerous body parts. The quitline on the box encourages individuals to quit and almost plays as a guilty trip, that each cigarette they inhale is causing them damage.

California VS Peterson :: essays research papers

Laci Peterson, a 27-year-old wife who was eight months pregnant, disappeared on December 24, 2002. When the body of the California woman and her unborn child were found four months later, her husband, Scott, was charged with two counts of murder. Detective Craig Grogan gave a sworn statement that he had probable cause to believe Mr. Peterson committed two counts of the crime of 187 Penal Code, homicide, on or about December 23, 2002 or December 24,2002, in the county of Stanislaus. April 17, 2003 at 0658 hours the Judge of the Superior Court in Stanislaus County, California issued a warrant for the arrest of Scott Lee Peterson. The court found that the District Attorney’s office did, in fact, have probable cause to bring Scott Peterson in. The Judge specifically addressed bail in the warrant. No bail was granted. April 18, 2003 at 1110 hours, Scott Peterson was arrested at the Torrey Pines Golf Course, in Sand Diego County, California. At the time of his arrest, Peterson had colored his hair blonde, grown a beard and mustache, and was carrying $15,000.00 in cash. During his arrest police also discovered that Peterson’s car was full of camping and survival equipment. Peterson was arrested less than 20 minutes from the Mexican border. Peterson waived booking in San Mateo County, California, and was transferred back to Stanislaus County, California, where he was formally booked by the Stanislaus County Sheriff’s Department. Scott Peterson had his preliminary hearing on April 17, 2003. Superior Court Judge Al Girolami ordered Scott Peterson to stand trial on two counts of murder. Peterson’s arraignment quickly followed. Peterson was arraigned on April 21, 2003. The Prosecution charged him with the following: Count I: On or about and between December 23, 2002 and December 24, 2002, the defendant did commit a felony, Murder, violation of Section 187 of the California Penal Code; the defendant did willfully, unlawfully, and feloniously and with malice aforethought murder Laci Denise Peterson, a human being. Special Allegation charges were made in conjunction with the felony murder charge of Laci Denise Peterson. It is further alleged as to Count 1, MURDER that the defendant acted intentionally, deliberately and with premeditation. Enhancement: TERMINATION OF PREGNANCY. During the commission of the murder of Laci Denise Peterson, the defendant, with the knowledge that Laci Denise Peterson was pregnant , did inflict injury on Laci Denise Peterson resulting in the termination of her pregnancy, a violation of Section 12022.

Paradoxical Thinking: Maintaining Stability in Changing Environments Essay

Abstract Post-recession business trends show companies that survive and continue to develop; apply agile business models that respond quickly to external change. Traditionally linear approaches to problem solving such rational goals models or â€Å"cause and effect† thinking were standard in the workplace during the first quarter of the twentieth century. Is â€Å"cause and effect† thinking going to generate the type of results needed to survive with today’s post-recession business dynamics? Complexities of the workplace today require Master Managers to think both creatively and critically to drive results. When leadership applies paradoxical thinking supported by the Competing Values Framework, organizations have opportunities to thrive. Introduction / Definition Change and flexibility are seen as essential components of successful organizations in turbulent environments with strong competition and may be even more important in times of tumultuous crises. Organizations need to run  fast to keep up with the numerous and intensive changes taking place in their environments (Steinkellner and Czerny, 2010) Post-recession business trends prove that companies that survive, develop, and grow use agile business models that respond quickly to external changes. Traditionally linear approaches to problem solving such rational goals models or â€Å"cause and effect† thinking were standard in the workplace in the first 25 years of the twentieth century. Is this approach the most effective use of management’s resources today? Complexities of the workplace require Master Managers to think both creatively and critically to drive results. Paradoxical thinking is the ability to reverse, manipulate, combine, and synthesize opposites† (Ravi , n.d.). What exactly is a paradoxical thinking? It’s the act of considering two seemingly inconsistent or contradictory concepts then harnessing the opposing forces to produce new possibilities. Paradoxical thinking, if applied effectively, can produce innovative solutions to meet and possibly exceed organizational goals. While organizational leaders are expected to stabilize systems, they are also challenged to adjust the existing structural arrangements and patterned behaviors and to ask frame-breaking questions. Managers must send consistent messages and align strategy with structure, but must never allow the organization to settle into complacency. As soon as â€Å"balance† is achieved, it must be destroyed. Managers must have the cognitive complexity and behavioral flexibility that will allow them to shift from one paradigm to another and thus to effectively manage paradoxes and optimize performance (Belasen, 1998). For example, managers want their organizations to be flexible and adaptive, yet integrated and stable. They want higher internal efficiency and profitability and also higher employee commitment and morale. The art of managing and leading organizations today lies in embracing incompatible forces, rather than choosing between them. (Belasen,1998). The Competing Values Framework (CVF) is a powerful integrative model that is rooted in the contradictory criteria of effectiveness that describe managerial leadership. Hence, mapping out the repertoire of leadership roles essential to dealing with paradoxes, and assessing and developing requisite managerial competencies are important strategic human resource goals. Assessing current managerial competencies  and future organizational needs is an important strategic staffing function that can enable top managers to align organizational capabilities with business strategy. The CVF is a powerful theoretical construct with applications that feat ure supervisory roles and competencies, (Quinn, R. E., Faerman, S. R., Thompson, M. P., and McGrath, M. R., 1996). Example of a company that demonstrates paradoxical thinking I work for a global biotech company that develops rapid point-of-care diagnostics. Their products focus on cardiology, infectious disease, toxicology and diabetes. In 2012, the Food and Drug Administration (FDA) audited the company. The FDA found Quality system violations in manufacturing and issued the company a warning letter. In response to this external threat, the company’s leadership went full throttle to defend the organization. During the most intense parts of our remediation efforts, the experience seemed chaotic, however with the new understanding of paradoxical thinking, its clear to me that leadership’s directives were strategically managed. â€Å"Cause and effect† thinking was not complex enough to respond to the FDA’s demands. The work climate internally was intense as we closely followed leadership’s vision. Our organizational shift moved from mainly a Compete quadrant focus, to integrating all four quadrants of the Competing Values F ramework (Collaborate, Control, Compete and Create). Most of our energy was understandably was expended between the Control and Create quadrants. The company’s management energized employees as new cross-functional teams emerged and strove to deliver on new internal and external campaigns to unify us globally. Leadership developed and effectively communicated a new vision framed around shared values of meeting the FDA’s requests, responding to the letter, and releasing quality product back on the market to the patients that needed them. The new shared-vision helped everyone focus on the new, while paradoxically repairing the old. Old processes were scrutinized, evaluated, challenged, and re-evaluated. We had to maintain control of what we were doing correctly while paradoxically implementing new changes. Management also dealt with the economic paradox of not being able to sell viable product while needing to spend on hiring new talent to research, repair, and remediate the findings in the warning  letter. Although the company is still recovering, new internal processes for validating the manufacturing line were eventually implemented and product returned to market. Organizational change, obviously, is often imperative in response to emerging customer demands, new regulations, and fresh competitive threats. But constant or sudden change is unsettling and destabilizing for companies and individuals alike. Just as human beings tend to freeze when confronted with too many new things in their lives—a divorce, a house move, and a change of job, for example—so will organizations overwhelmed by change resist and frustrate transformation-minded chief executives set on radically overturning the established order (Price, 2012). Can one learn paradoxical thinking? Yes, as long as one is open to change and committed to learning new ways of thinking. Embracing the paradoxes can be uncomfortable: it’s counterintuitive to stimulate change by focusing on boundaries and control when a company wants to stir up new ideas. Yet the act of trying to reconcile these tensions helps leaders keep their eyes on all their spinning plates and identify when interventions are needed to keep the organization lined up with its top priorities (Price, 2012). Acceptance involves viewing both sides of competing demands as simultaneously possible, even if they are inherently in conflict. By accepting paradoxical demands, leaders recognize them as an opportunity and â€Å"invitation to act,† rather than as an obstacle (Smith, W.K., Besharov, M.L., Anke, Wessels, A.K., Chertok, M., A, 2012). Paradoxical thinking as a skill related to intelligence. Why is it least used? Paradoxical thinking breaks norms and pushes the limits of complex reasoning and logic. Being able to integrate opposing lines of reasoning to synthesize one common result is a high art. Paradoxical thinking is counter-intuitive and results of this thinking bring change. Barriers to change include fear of mistakes or failure, intolerance of ambiguity, judging or being judged. How management and leadership can utilize paradoxical thinking to improve the organization Once management has determined how to apply paradoxical  thinking, a shared vision needs to be created and conveyed to the organization to give employees a path to follow to reach collective goals. Once individuals grasp a common picture of a desired future everyone can move towards that improved future-state in unison. A shared vision is â€Å"a vision that many people are truly committed to, because it reflects their own personal vision. Shared vision is vital for learning organizations because it provides the focus and energy for learning.† (Senge, 1990). Within the Competitive Values Framework, management can take the opportunity to improve the organization by motivating employees, engaging them in new activities to improve performance and reward them for contributions to change. Leadership can re-structure and revise business process for improved outcomes for customers’ pro ducts and services. Paradoxical thinking can literally re-invent the organization to compete in the modern economy. Leadership must cope with the paradoxical relationship between stability and change to improve the organizations. Conventional management’s approach to paradox are characterized â€Å"by tendencies which encourage polarized, black/white, good/bad thinking†. From an analytical perspective four different modes to cope with the paradoxical relationship between stability and change can be found to (1) accept the paradox, keep stability and change separate and use the paradox constructively, (2) separate the poles of the paradox to different locations or levels, (3) temporally separate stability and change, and (4) advance new conceptions through introducing new concepts or a new perspective. Compared with traditional modes, the paradox of stability and change may intertwine and instead of negating and displacing one another, they can mutually reinforce each other in a process of renewal (Steinkellner, P.F., and Czerny, E. J., 2010). Conclusion â€Å"Cause and effect† thinking hinders mastery as it’s linear approach is not complex enough to delve into the dynamics of today’s organizational environments. Using paradoxical thinking one can taking two seemingly inconsistent or contradictory concepts then harnessing the opposing forces  to possibly exceed organizational goals. Placing paradoxical thinking into the Competing Values Framework gives organizations the opportunity to explore new alternatives and innovate. Innovation is the key to growth in the business environment. References Belasen, A. T., 1998, Paradoxes and Leadership Roles. Retrieved from http://www8.esc.edu/ESConline/across_esc/forumjournal.nsf/wholeshortlinks2/Leadership+Roles Price, C., 2012, Senior executives will better balance people and priorities by embracing the paradoxes of organizational life. Retrieved from http://www.mckinsey.com/insights/organization/leadership_and_the_art_of_plate _spinning Quinn, R. E., Faerman, S. R., Thompson, M. P., and McGrath, M. R., 1996, Becoming a master manager: A competency framework. Retrieved from http://www8.esc.edu/ESConline/across_esc/forumjournal.nsf/wholeshortlinks2/Leadership+Roles Ravi, K. R., Paradoxical Thinking. Retrieved from http://www.krravi.com/paradoxicalthinking.pdf Senge, P., The Learning Organization. 1990 Retrieved from http://infed.org/mobi/peter-senge-and-the-learning-organization/ Smith, W.K., Besharov, M.L., Anke, Wessels, A.K., Chertok, M., A Paradoxical Leadership Model for Social Entrepreneurs: Challenges, Leadership Skills, and Pedagogical Tools for Managing Social and Commercial Demands. Retrieved from http://www.buec.udel.edu/smithw/Smith,%20Besharov,%20Wessels%20and%20Chertok_Social%20Enterpreneurship%20AMLE_2012.pdf Steinkellner, P.F., and Czerny, E. J., 2010, Educating Managers for a Paradox World – Duality and Paradoxes in Management. Retrieved from http://www.iff.ac.at/oe/media/documents/Paper_38_Steinkellner_Czerny.pdf

Critical Analysis Of The Deutsche Bank - Free Essay Example

Sample details Pages: 6 Words: 1758 Downloads: 2 Date added: 2017/06/26 Category Finance Essay Type Analytical essay Did you like this example? Critical Analysis Of The Deutsche Bank Introduction To Deutsche Bank The deutsche bank is originally a German bank and financial services company which was started in the year 1870 in Berlin, Germany. The bank has since grown and is said to now employ approximately 10000 workers in over 70cities world over. The services offered by the Deutsche bank include but not limited to, sales, trading, and origination of debt, equity and trading research(Kristofik, 2014). Don’t waste time! Our writers will create an original "Critical Analysis Of The Deutsche Bank" essay for you Create order The bank, in its capacity as a financial institution organizes and facilitates mergers and acquisitions for companies who intend to venture out into that. Further, they facilitate wealth management, retail banking, and corporate finance among other financial services. The bank is said to have a personal touch to every product it sells to its clients with no exceptions. The bank accesses the needs of each client independently to ensure that each client, whether an individual or a body corporate has had its special needs specifically catered for. This has been said to give the bank an edge over its competition. In 2009, the bank was said to be the largest foreign exchange dealer in the world with a market share of 21%(Kristofik, 2014). Those who study markets have agreed that for a single entity to command that size of the stock market is quite something remarkable. The bank is listed on two stock exchanges which are the Frankfurt Stock Exchange and the New York Stock Exchange. There h ad been fears that Deutsche Bank would neglect its German roots and relocate, this caused ripples that led to people settling for a dual CEO model that allowed for everyone to have their needs protected. In the last quarter of the financial year 2013, the bank was said to record loses. However, the shuffles in the leadership of the bank seen this year are likely to point the functioning of the group in the right direction(Miltner, 2014). This paper will seek to tackle the issues of the application of supply chain management in the Deutsche bank as well as have a brief discussion on how the bank conducts sustainable marketing. DEUTSCHE BANKà ¢Ã¢â€š ¬Ã¢â€ž ¢S FINANCIAL SUPPLY CHAIN MANAGEMENT SERVICES More and more businesses are beginning to recognize the potential of supply chain and its role in emerging strategic management and its ability to improve sales and sale margins if properly implemented in businesses. More and more experts in this field have pointed out that the re is need to recognize the reality of relationships within supply chain management, they describe them as a risk and a revenue sharing relationship(Joel Wilsner, 2009). The unpredictability of the global market as it currently is has had a great impact on trade flows and has led both banks and financial institutions to engage in proactive management of company funds. As a result, financial supply chains have gained popularity. As globalization takes its course, supply chains have been said to become more complex. As expected, increased complexity goes hand in hand with increased financial risks(Joel Wilsner, 2009). As a result of this, Deutsche bank, just like most multi-national companies has embraced the use of Financial Supply Chain (FSC) Solutions. FSC solutions are designed to help mitigate risks of a financial nature associated with cross-border trade as well as minimal cost and disruption to existing processes(Joel Wilsner, 2009). These FSC solutions have been designed to he lp companies optimize working capital management, minimize risk while at the same time increasing the transparency between trade partners. As stated earlier, the Deutsche bank is growing rapidly and opening branches in various cities world over, it is paramount that they protect themselves from any financial risks whatsoever as they grow. The benefits of FSC have been said to be immense. However, the most spoken about benefit is said to be that FSC solutions offer a stable, reliable source of liquidity to banks like Deutsche. As compared to other sources of liquidity, FSC solutions have been reported to be flexible and solutions that are incremental as they add to rather than consume existing cash resources. Further, these solutions, if implemented properly may serve to extend working capital cycles and as result they enhance working capital management(Miltner, 2014). Deutsche bank is said to operate under the belief that Financial Supply Chain solutions can restore the balance as w ell as provide access to additional liquidity. In addition to this, FSC, have the ability to create opportunities which will allow larger corporates to be assured of their financial wellbeing and the stability of their suppliers, through providing them with the ability to access low cost fundingà ¢Ã¢â€š ¬Ã¢â€ž ¢s from third parties such as Deutsche Bank. On matters FSC, Deutsche bank operates under the understanding that FSC must be global since even trade itself is global. For the bank to be able to reap optimum benefits from FSC solutions therefore, on-the-ground presence is important so as to supply the bank with vital knowledge of local regulations and local business cultures. Societies all over the world are different and their cultures are predominantly different. Deutsche bank has branches in over 70 cities of the world, and each of these cities, there are different sets of people, with different sets of beliefs and practices. Therefore, in order to be able to do effectiv e business with these people, the bank must under the specific traits of each of these communities. Only then, will they know how to tailor make financial products that will suit them, and create business for the bank around that particular region. FSC solutions are in support of all these. Owing to all these factors, Deutsche banks as a trusted advisor to its clients and has continuously invested in robust platforms that can manage a range of processes along the trade value chain(Kristofik, 2014). Therefore, for anyone seeking to understand how Deutsche bank has managed its supply chain, they would need to understand the operation and application of the Financial Supply Chain Solutions(Lee, 2011). Only then, will they be in a position to relate with the kind of strategies the bank has put in place. Although the bank recorded loses in the last quarter of 2014, the financial planners in charge of financial decision of the bank have since gone back to the growing board to chart the way forward and ensure the same does not re occur during the first financial quarter of 2014. The icing on the cake for customers of Deutsche bank is the fact that can now access this FSC solutions on a mobile application specifically designed for the banks clientele. This application allows clients of the bank to access their working capital management tools easily and fast from the comfort of their homes. This app is known as Autobahn app market. Recently, the bank has added a new feature to the application which is the banks Financial Supply Chain Solutions. They are aimed at enhancing working capital while at the same time increasing liquidity and create transparency in the banks supply chain(Backhaus, 2014). All these information is now available on an app. DEUTSCHEà ¢Ã¢â€š ¬Ã¢â€ž ¢S BANK SUATINABLE MARKETING The biggest and most sustainable marketing strategy for this bank has been keeping and maintaining a sustainable clientele as well as ensuring that the finances of their clients are well taken care off and wisely invested. The bank realizes that the best way to market it, is by keeping its clients happy and in that way, they retain their clients as well as get more. The bank uses, among other tools, a sustainability management system that aids in the implementation of their sustainability strategy as well as help manage eco-efficiency measures effectively. The system, has been designed to collect all relevant consumption figures in aadatabase that is global so that the bank may conduct an analysis of the data and identify potential optimization(Backhaus, 2014). This sustainability management system aims at improving the functioning as well ensuring the sustainability of all the departments of the bank. Audits conducted regularly have indicated that since the introduction of the sustainability programmer in 1999, the bank has steadily improved in its sustainability performance. With the knowledge of the sustainability management progr am applied by the bank, it is important to realize that marketing in the bank is one of the area that have been boosted by this program(Backhaus, 2014). An example is when the bank introduces a new product to the market like the autobahn app market. Many people, while dealing with matters concerning their finances, are often reluctant to embrace new things or try new products as they do not want to gamble with their finances. The responsibility of the banks marketing team in such a situation is to package the app in a way that every client who banks at Deutsche wants to be able to be part of the new product, while fresh clients are signing up. The secret behind the marketing is convincing the consumers of the product of its sustainability. The sustainability management program therefore comes in handy to help structure a product that will be sustainable in the market, even after it has been launched(Miltner, 2014). The moment the bank can convince its clients that the products they offer both as a bank and as a financial institution are sustainable, then the bank will have succeeded in its marketing. It has been agreed by various writers over time that the biggest burden for sustainability of management lies with the Management Board as it is the organ of the entity that sets policies and monitors their progress. Since the introduction of sustainable management, it is said that to date, approximately 14 trillion euros have been invested by various corporates globally following some sustainability criteria. For the bank to survive in the market therefore, they will have to keep getting more innovate and sustainable ways of notifying their clients of any new products they in the market. CONCLUSION The deutsche bank continually demonstrates its readiness to stay relevant in the financial markets by constantly introducing new products in the market and ensuring these products are sustainable. REFERENCE LIST Backhaus, D. (2014, May 13). Deutsche Bank Adds Financial Supply Chain Services to Autobahn App. Retrieved May 13, 2014, from Euro Treasury: https://www.eurotreasurer.com/news/cash-management/deutsche-bank-adds-financial-supply-chain-services-to-autobahn-app/ Joel Wilsner, K.-C. T. (2009). Principles of Supply Chain Management. Amazon: CengageBrain. Kristofik, P. (2014). Finacial Supply Chain Mnagement- Challenges and Obstacles. ACRN Journal of Enterpreneurship Perspectives, 13-14. Lee, G. (2011, October 9). Treasury and Risk. Retrieved May 13, 2014, from The Future of Finance Today: https://www.treasuryandrisk.com/deutsche-bank/solutions/Treasury-Risk-Special-Section-Next-Generation-Trea.php Miltner, S. (2014, January 13). Deutsche Bank Responsibiltiy. Retrieved May 13, 2014, from Sustainable and Profitable-not a contradiction: https://www.db.com/cr/en/concrete-Sustainable-and-profitable-not-a-contradiction.htm